Apple announced the iPhone XS, iPhone XS Max, and iPhone XR. These three new iPhones for 2018 officially replace the iPhone X, which Apple pulled from its store after the announcement. So if you're looking for a new "iPhone X" this year, one of these three will have to be it. While the iPhone XS and iPhone XS Max have virtually the same guts, just in two different sizes, the iPhone XR is a cheaper, more colorful phone with a few compromises. The XR introduces a profound shift in Apple's strategy by folding its "bargain" phone into the premium iPhone mix.