Samsung has been the market leader in the TV manufacturing industry for more than 10 years now, having the highest market share at 21.6% (via Statista). The company is also the largest manufacturer of LCD panels and they practically dominate the AMOLED display market (Source: ColdFusion). Well, now it is all about cinema displays! Last month, the company announced installing its first commercial cinema LED screen in Korea, at Lotte Cinema World Tower. The display is an HDR (high dynamic range) LED theater display, that offers “true-to-life” audio thanks to the recent acquisition of Harman.
The screen’s size is 10.3 meters wide, has a 4k resolution (4096 x 2160), and a brightness level that is 10 times greater than that of standard projector technologies. The display is the world’s first HDR LED theater display. According to the company, the screen has an ultra-contrast and low tone grayscale settings that “showcase the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio”.
After Samsung’s acquisition of Harman, the company launched an AKG tuned Tab S3, and soon after paired up AKG tuned earphones with its Galaxy S8 and S8 plus flagships, all of which are welcomed additions for most users. Now, the company is pairing JBL audio technologies with its LED theater screen. This integration includes speakers, audio processing technology, and JBL’s surround system.
Unfortunately, we’re definitely going to wait a few years before we can purchase tickets to a theater that has a Samsung LED screen.