Gametime has raised $20 million in venture funding for an app that allows people to find and buy tickets to a nearby concert or sporting event at the last minute, and even up to a half-hour after a game begins.

Evolution Media Partners led Gametime’s Series B round, joined by GV, Stanford’s StartX Fund, Accel Partners, Casey Wasserman and Jeff Mallett.

The funding brings Gametime’s total capital raised to $33 million to-date.

Founded by Brad Griffith in 2013, Gametime has steadily added tickets from more professional sports teams and to a wider variety of events over the years. It sells tickets from both primary sources and resellers.

The startup has also rolled out features and video advertising to attract millennial sports and music fans.

For example, Gametime’s Snap and Sell feature lets users take a photo of a paper-based ticket to list it on their marketplace, and price it automatically.

And Gametime Connect allows app users to find and follow friends, see the events for which they’re purchased tickets, or have tickets to sell, then buy one to go along.

To promote its Connect feature, Gametime created a video spot that quickly racked up over 4 million views on Facebook, driving thousands of transactions for the company.

The campaign helped Gametime stand out in a market rife with competition.

Gametime is up against longstanding marketplaces like Ticketmaster and Ticketweb (both owned by Live Nation), Stubhub and its parent company Ebay, Pandora-owned Ticketfly, and private equity and venture backed players like Vivid Seats, SeatGeek and Applauze.

The startup, which now employs about 65 full-time in San Francisco, estimates that the “last-minute” segment already represented some $7.5 billion in North American ticket sales last year.

Source: TechCrunch